Creating content on social networks is very important to disseminate your business. If you are considering including multimedia material in your strategy to connect with users, it is best to have some video editing apps on hand . They will become your best allies!

In the middle of 2023, if a business does not have a digital marketing strategy that includes solid communication on social networks, it is losing ground against its competition and runs the risk of losing potential customers.

I am sure that as an entrepreneur, you are clear about the following: photographs and videos connect with people. Therefore, to create quality materials, you can rely on technology, which is becoming more and more useful for dozens of daily tasks.

Next, I will share a list with 16 video editing apps that will help you create the best clips for your venture.

Ready, camera… action. 📹

The best video editing apps

1. CapCut
2. FilmoraGo
3. VivaVideo
4. Quik
5. InShot

Now I will share the best features of each of these free video editing apps , so you can choose the one that best suits your needs and download it to your device. will you accompany me? 🚀

1. CapCut

One of the best apps to edit videos on iOS ? For many it is, even more complete than iMovie.

With this application you will have all the functions you need to create high-quality clips and, if you have a TikTok profile, you will be able to publish them after exporting them with a single tap. Without a doubt, CapCut does not ask anything of other programs or apps to edit videos on PC.

Why is this app good? You can cut, change the speed, delete the audio; add transitions, text, stickers and even 3D effects in a clean interface without ads or watermarks.

The bad? You must have enough storage on your device to be able to edit.

2. FilmoraGo

Another gem. This is one of the most popular Android video editing apps and stands out for offering a library with more than 1,000 songs, stickers, filters, text formats, emojis, and backgrounds.

If you are familiar with its desktop version, don’t hesitate to download it and start creating professional videos from the comfort of your cell phone or tablet.

Why is this app good? It has no ads and you can export clips up to 720p in its free version.

The bad? On some devices, it has performance errors when adding songs and you will have to invest to have 1080p videos.

3. VivaVideo

If you want to cut clips and combine them without much effort, then this app is for you. The transitions, cinematographic effects and the possibility of importing music from iTunes are a great plus to download it.

Why is this app good? You can choose between more than 100 fonts and styles for the texts of your videos.

The bad? Many of its features are unlocked with the yearly VIP membership.

4. Quick

GoPro’s video editing app has features that are hard to beat. Its editing tools are powered by artificial intelligence that chooses the best shots from your videos and edits them with transitions and special effects.

Why is this app good? Thanks to its AI function and Beat Sync, you can create automatic videos to the rhythm of the music in a few seconds.

The bad? A GoPro camera is necessary to exploit all its resources.

5. InShot

Combining videos and adjusting the speed of the clips is very simple. If you use Instagram as your primary social network, you can add a colored border or fade effect for a unique touch.

Why is this app good? Your videos will be exported without a watermark.

The bad? You will have to dedicate the necessary time to master the more advanced functionalities.